Marketing is defined as the 21 th century

Marketing is defined as the 21 th century
It will be very convenient, only because a standard definition
Marketing. However, despite this problem has been studied, and taught
Educational courses, almost a century (1976 Bartels), but is also ready
And most people think it as an art and science. There are dozens of
Definition, although most of them in individual differences
Is a broad consensus about the concept of marketing is consumer led,
Profit-oriented. It is stressed that the consumer-oriented, is unnecessary --
Not necessarily to provide customers what they want, but it means
Understand their needs and hopes of more effectively responding
Way to the spirit of WTO - in the short term
6 months 1 year period, particularly in the long term, some
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