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Friday, September 11, 2009
Marketing is defined as the 21 th century
It will be very convenient, only because a standard definition
Marketing. However, despite this problem has been studied, and taught
Educational courses, almost a century (1976 Bartels), but is also ready
And most people think it as an art and science. There are dozens of
Definition, although most of them in individual differences
Is a broad consensus about the concept of marketing is consumer led,
Profit-oriented. It is stressed that the consumer-oriented, is unnecessary --
Not necessarily to provide customers what they want, but it means
Understand their needs and hopes of more effectively responding
Way to the spirit of WTO - in the short term
6 months 1 year period, particularly in the long term, some
?.
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Travel. Definition includes all scheduled passenger And just travel
Leisure and pleasure. This business, tourism, including
social,
Religion, education, sports and more --
Provides tourist destination is outside the usual
Live and work and residence.
? Has traveled all the elements of travel, but not all
travel, including
Travel. Definition includes all scheduled passenger
And just travel, such as proximity to local shops,
Schools and hospitals.
9
Season and as reflected in the studies, including the
five-part
And Book 6.???????,?????
The marketing of fast mutual interests.
Their product design and management to seek. Authors
Is to figure 1.1, in the region "as an industry to increase
Appropriate area of some commonly available
Integrated theory underpins modern service
Market. In order to understand the principles of the
facilities
Themes and marketing to help explain the common interest
Doctors recognized the tourism sector. Students can be a
useful method
In order to expand the list in Figure 1.1, using the same
five areas and the topics
50 to participate fully in the journey of the production
target group
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You see, some completely and subsectors are commercial Operating profit, some of them to other commercial purposes And a number of n
Operating profit, some of them to other commercial purposes
And a number of non-profit public-multiple operating systems
on the home page
Non-commercial basis. Described in the first category, the
largest hotel,
The second part of the Wildlife Park and many other places to
see and cultural works,
Site, third floor, many government owned National Museum,
National parks and tourism activities, conducted office.
International market value, is growing awareness that there
are non-commercial
Second and third class to practice
Exceptional features, during the past decade.
Is marketing. For example, domestic tourists travel
Private car to stay in their friends and relatives can not
Target marketing in any way affect in any way. On the other
hand,
On the other hand, this trip for the first time in a foreign
country to buy a place
Asia-Pacific region, he can meet almost every aspect of the
search affect
Tour operator marketing decisions, they are selected. Logo
Choice of Venue select the leaflet and information
For transmission and has charm. Tour operator select
Housing, transport distance, direction select
Aviation and prices. ???? ? ???? ?? ????? ?? ?? ?????? ?? ???
???
The business destination choice for business travelers
May be required to choose the hotel is impressive.
Domain effect 'portfolio in the market obviously the very low
Comprehensive, 'different interests and tourists are
Situation.
Obviously, many other five areas of interaction
For example, the tourism industry and government
And regional tourism organizations, providing goals. This
Contact us in figure 1.2 is not ready, to avoid unnecessary
About Confusing. Contact Us, courses, determine
After all, the book locally.
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significant Economic and social trends change Old Industrial
Over the past 30 years, is easy to see significant
Economic and social trends change Old Industrial
Next, in developed countries in terms of economic, industrial
society is. In
On the one hand, a severe economic recession, unemployment is
a story
Collapse of traditional societies, rapid economic
Crisis, 70 's, 80's and 90' s. In
On the other hand, because this new form, content is a
significant economic growth
Economic activities, including tourism, the emergence of
place
Has been lost. Information and Communication Development
???????????? (??????) ?? ?????? ???????????? ?? ?????????
?????? ??
Global forces, reducing the rapid economic
More than one in developed countries, its traditional
industries
Century and the emergence of new forms to take employment. It
In the crucible of the more developed societies has changed
Defined, and this process provides fertile fields and
instability
This is affecting the tourism industry in the future world.
(See
Conclusion. )
In developed countries, the traditional areas of employment
are reduced,
There are many industries re, including the development
Along with the latest technology using cheap labor in the
world.
Moral reasons for such exciting change for help
And promote economic development in the developing world, in
exchange for
Benefit perception:
???.
? Coal mining is.
? Cloth.
? In particular, production items are family.
? Ship-building.
? Traditional public transport - (competitive potential and
improve
Traffic and pollution).
? Terminals and port facilities.
? Traditional paper - based services are in their country.
? Agriculture and Fisheries.
? Many of the city market is small.
Major areas of economic development is just as clear:
? Information, Communication and Technical Services (see
Chapter
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Financial services - banking, insurance, pension and stock
? Financial services - banking, insurance, pension and stock
trading.
? General public, especially broadcast media, and cable,
including
Satellite.
? Retail sales - especially outside the city / edge - Center
City
Or as the central development of renewable Main
Central cities and cities respectively.
? Education - further and higher education, especially with
all types
??.
? Air transport and infrastructure to private vehicles and
roads;
Development of complex systems, road transport services
Region.
? Such as movies, music, theater, creative industries,
Publishing.
? Culture and art, music, festivals, museums, including the
Funny libraries and art.
? Leisure, entertainment and game products, equipment and
infrastructure
To support them.
? Travel and Tourism and Hotels and relevant organizations
Receptions, conferences, exhibitions, entertainment and
tourist attractions
- The so-called 'experience economy'.
Community in promoting tourism development in developing
military
Chapter 4 and 5 further analysis. This has been introduced
In fact, travel and tourism as a global overview of the
definition is
Quarter century in what is remarkable season
90 years in the century 20th, theory economists estimate
still happy
(The Economist, March 1991) is an integral part of, as a
modern industrial
Disposable income for the whole community is an important
part of life
With this more than the subsistence level requires. Students
may receive this message
Think about how tourism, domestic and international days, and
all types
So that each person involved in the process of economic
development
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